Fashion Nova: A 4.2 Million Dollar Mistake


Influencers and A-List celebrities support, even sponsor, a company that lies to its own customers. The fast fashion company has to pay $4.2 million for its latest altercation with the government: deleting reviews under 4 stars that fell under the years of 2015 to 2019.

“Influencers should always support companies that are actually doing the right thing,” sophomore Zaara Jacobs said. 

According to their About page on its website, FashionNova creates over 1,000+ new pieces each week, and they “revolutionized the fashion industry and dominated the market with… FashionNova, FashionNovaCURVE, FashionNovaMEN’s, and an up-and-coming FashionNovaKIDS line.”

As stated in the Federal Trade Commission’s press release over this situation, This is the second case the FTC has brought against FashionNova in recent years. In April 2020, the FTC announced that FashionNova agreed to pay $9.3 million to settle allegations that the company failed to properly notify consumers and give them the chance to cancel their orders when it failed to ship merchandise in a timely manner, and that it illegally used gift cards to compensate consumers for unshipped merchandise instead of providing refunds.”

“If I had a lot of fame and a lot of influence, I wouldn’t support a brand that isn’t trustworthy,” said junior Matthew Stephens. 

With this controversy going on, FashionNova still has loyal customers. Should we, as consumers, support FashionNOVA? Should we support anything that goes against our own morals?